Friendship day in India

Friendship Day is celebrated annually, on the first Sunday of August, ie. 3 August this year in several countries. It was initially declared a holiday in honor of friends in the United States by the U.S. Congress in 1935.wikipedia

Friendship Day has been commercialized to a great extent in India. It is mainly limited to the to the young people . Children make Friendship Day Cards or other special gifts to greet their friends for their on this occassion. Exchange of Friendship bracelets is one of the most prominent feature of Friendship Day celebrations. Sending SMS and Friendship Day e-cards is another popular way of greeting friends too.
Before the festival, gift marketers run an extensive campaign to attract people to buy cards and gifts for their friends. Advertising campaign has helped to generate awareness about Friendship Day festival dedicated especially to their ever loving friends.
The Friendship Day is especially for the one who walked in your life when the rest of the world opted to walk out. So enjoy your day with great fun, love and cherish the moment for the years to come.