The red colour has always been an integral part of the brand and it still remains in the new logo of Airtel. The red represents energy and dynamism which has brought success to Airtel.
So Airtel is going more international than Indian as the new logo represents .
Hindus consider Dhanteras an auspicious day to buy gold. On the eve of the festival of lights, Diwali. New clothes are worn, gifts, traditionally of sweets, are given and prayers are offered to the Hindu goddess of wealth, Lakshmi.
All the rich people buy gold, silver for the occasion . Is it necessary to celebrate Dhanteras in this way when 37.2 per cent of population BPL, 10 crore families to get food security in India ( Report : indian express, Apr 18, 2010 ).
Celebration to buy gold is a shameful act in India.